Ride The State | Sarina Russo

Ride The State is building Australia's first comprehensive cycling destination discovery platform, connecting riders with trails, events, clubs and tourism experiences across every cycling discipline. By combining digital content, destination marketing and community engagement, the business helps riders discover new places to ride while providing tourism organisations, local councils, cycling clubs and industry partners with a platform to reach highly engaged audiences. The long-term vision is to become the go-to resource for cycling tourism in Australia, supporting increased participation, regional visitation and sustainable growth of the cycling industry.