At Sarina Russo Entrepreneurs, we believe in empowering individuals to turn their passion into a thriving business. One such inspiring journey is that of Paris Jirvand, the creative force behind Paris Paris Art , a vibrant and original art brand based in Melbourne, Australia.
Paris is a free-style contemporary artist whose work is deeply inspired by the vivid colours of nature. Her philosophy is simple yet powerful: “Each colour has its own uniqueness and beauty.” Through her art, she aims to bring joy, warmth, and a sense of belonging into people’s homes. As she beautifully puts it, “A home needs art to look and feel like home.”
With a dream to share her colourful world with others, Paris joined the Self-Employment Assistance program through Sarina Russo Entrepreneurs. This program provided her with the tools, mentorship, and confidence to transform her artistic passion into a sustainable business.
Under the name Paris Paris Art, Paris has cultivated a brand that customers return to time and again for its premium, original artworks. Her unique style and dedication to quality have earned her a loyal following. She is committed not only to creating high-quality pieces but also to delivering exceptional customer service and support.
Through the Self-Employment Assistance program, Paris gained valuable insights into business planning, marketing, and financial management—skills that have helped her grow her brand and reach a wider audience.
Paris’s journey is a shining example of what can be achieved when creativity meets opportunity. With the support of Sarina Russo Entrepreneurs—and the dedicated mentorship of Tania Lambert —she has turned her artistic vision into a successful business that brings colour and happiness into people’s lives.
We are proud to have been part of Paris’s journey and cannot wait to see where her creativity takes her next.
Want help to manage and grow your small business?
Sarina Russo offers accredited small business training that can help turn your business idea into reality. In conjunction with the Self-Employment Assistance program, Sarina Russo Entrepreneurs enables Australians to set up and run their own small business. The Self-Employment Assistance is 100% Australian Government funded.
Sarina Russo Entrepreneurs supports candidates as they complete Certificate IV in Entrepreneurship and New Business. During this, candidates create a comprehensive business plan and a two-year financial cash forecast. SRE Trainers provide meaningful mentoring for the first twelve months.
Eligible candidates receive the training and support to create a viable business plan, in addition to obtaining a Certificate IV in Entrepreneurship and New Business.
For more information, please click here.
