Alexandria-Lee Soutter is the proud founder of As Complete Cleaning Services, a dynamic residential and commercial cleaning business servicing Sydney’s Sutherland Shire and South-West Sydney. Her business offers a wide range of professional cleaning solutions including general cleaning, exit and move-in cleans, construction and builders cleans, office and industrial cleaning, and window cleaning.
Alexandria-Lee’s entrepreneurial journey was made possible through the Self-Employment Assistance program, delivered by Sarina Russo Entrepreneurs, a leading provider of business coaching and support for aspiring small business owners. With the expert guidance of business coach Louise Marshall, Alexandria-Lee developed a strong business foundation, gained essential skills in marketing and operations, and built the confidence to grow her brand. Sarina Russo Entrepreneurs played a pivotal role in helping her transition from concept to successful business owner, offering tailored coaching, practical resources, and ongoing mentorship.
Recently, Alexandria-Lee and her business, AS Cleaning, proudly participated alongside Sarina Russo Entrepreneurs at the Self-Employment Assistance Event held at Canterbury Leagues Club on 31 July, showcasing her achievements and inspiring other future entrepreneurs. At the event, Alexandria-Lee met with the Director of Veteran Life Services Australia, and following their discussion, she was officially taken on board as their cleaning services provider for Sydney-based DVA-approved veterans.
Her story is a testament to the transformative impact of the Self-Employment Assistance Program and the dedicated support provided by Sarina Russo Entrepreneurs in helping individuals turn their passion into sustainable, thriving businesses.
Watch Alexandria-Lee at the Brunch & Business Expo.
Want help to manage and grow your small business?
Sarina Russo offers accredited small business training that can help turn your business idea into reality. In conjunction with the Self-Employment Assistance program, Sarina Russo Entrepreneurs enables Australians to set up and run their own small business. The Self-Employment Assistance is 100% Australian Government funded.
Sarina Russo Entrepreneurs supports candidates as they complete Certificate IV in Entrepreneurship and New Business. During this, candidates create a comprehensive business plan and a two-year financial cash forecast. SRE Trainers provide meaningful mentoring for the first twelve months.
Eligible candidates receive the training and support to create a viable business plan, in addition to obtaining a Certificate IV in Entrepreneurship and New Business.
For more information, please click here.
