Running a trade business should not mean working 70-hour weeks, chasing late payments, and missing weekends with family. That is the belief behind Site to Success Business Coaching, founded by Michelle Michaux and it’s a belief she is turning into reality for tradies across Australia.
With over 20 years of experience in marketing, sales, and customer strategy, Michelle swapped corporate boardrooms for the world of small business, launching a coaching practice that helps tradies turn their skills into sustainable, profitable businesses. But even with her deep expertise, launching a business of her own came with its own challenges.
That is where the Sarina Russo Entrepreneurs Self-Employment Assistance program came in. Through the program, Michelle was paired with Business Coach Tania Lambert, whose guidance helped her refine her service offering, clarify her messaging, and build a business model that truly resonates with her audience.
Michelle’s coaching style is no-nonsense, practical, and proven. She works with tradies who are great at what they do but are buried in admin, stuck on the tools, and unsure how to grow. With a mix of strategy, systems, and straight talk, she helps them go from “busy and burnt out” to “in control and scaling up.”
Her services include:
· Business coaching for tradespeople ready to grow
· Profit and pricing strategy (yes, you can charge more)
· Time management tools to get off the tools
· Marketing and sales systems to attract better clients
· Leadership support for building and managing a crew
Thanks to the support of Sarina Russo Entrepreneurs and the expert coaching of Tania Lambert, Michelle has built a business that is not only thriving but helping others thrive too.
Want help to manage and grow your small business?
Sarina Russo offers accredited small business training that can help turn your business idea into reality. In conjunction with the Self-Employment Assistance program, Sarina Russo Entrepreneurs enables Australians to set up and run their own small business. The Self-Employment Assistance is 100% Australian Government funded.
Sarina Russo Entrepreneurs supports candidates as they complete Certificate IV in Entrepreneurship and New Business. During this, candidates create a comprehensive business plan and a two-year financial cash forecast. SRE Trainers provide meaningful mentoring for the first twelve months.
Eligible candidates receive the training and support to create a viable business plan, in addition to obtaining a Certificate IV in Entrepreneurship and New Business.
For more information, please click here.
